| Behavioral
Focus | Structure,
logic, organization problem solving | Expression,
human interaction, projecting feelings | Imagination,
theory, envisioning speculation | Doing,
competing, getting results |
| Value
Orientation | Quality,
being right, ethics | Family,
friendship, loyalty | Concepts,
ideology, discovery | Action,
winning, wealth |
| Time Sense | Past,
present, future | Past | Future | Present |
| Motivated By | Logical,
scientific challenge; systematic inquiry | Love,
sense of contribution, recognition | Pioneering
spirit, inventing, creating | Stimulating
action, achievement, controlling, gaining an edge |
| Behavioral
Comfort Zones | Analytical
tasks, data collection; logical comparisons, weighing data, forecasting
consequences | Human
interaction tasks, being "on stage", probing, analyzing others | Unstructured
creative tasks, discovering "why", using imagination | Concrete
tasks, practical situations, goal-oriented simplicity |
| Behavioral
Discomfort Zones | Interpersonal
communication; situation requiring fast decisions | Structured
situations; taking orders; impersonal, scientific; demanding accuracy | Bureaucracy,
adjusting to mass psychology, making things happen quickly | Free-form,
vague, hypothetical, theoretical, moving slowly; no goal, no bottom-line |
| Hobby
Orientation | Non-fiction
books, computers, photography, collecting | Social,
entertaining, family interaction, fiction, volunteering, beach scene | Reading,
walking, back-packing, mountain-climbing, chess, other intellectually
oriented games | Competitive
sports, wheeling-dealing, acquiring, gambling, finance publications, action
games |
| Oral
Communication | Structured,
careful | Personalized,
marked voice inflection | Professional,
stream of consciousness, associative | Assertive,
controlling, confronting |
| Written
Communication | Planned,
organized, geometric | Unplanned,
spontaneous, warm | Technically
oriented, abstract, idea oriented | Short,
simple, directed to action |
| Color
Preference | Cool
colors | Warm
colors | Color
blends | Bright,
hot colors |
| Dress
Preference | Conservative | Informal | Unpredictable | Functional |
| Work
Environment Preference | Ordered,
neat, data at hand | Homey,
comfortable | Think-tank,
high-tech | Demanding,
fast-paced, competitive |
| Work Content
Preference | Problem
solving, law, engineering, accounting, computers, sciences | Helping
professions, acting, selling, cooking, psychology, ministry, retail business | Research
and development, science, new product design, planning, economics, causes,
teaching | Entrepreneurial
business, financial investing, construction and land development, sports,
sales, decision making, risk-taking |
